Get your site to the top! How to perform an international SEO audit?

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You need about 5 min. to read this post

When you’re running an online business, it’s important to understand how search engines work and what you can do to make your website rank higher in them. An SEO audit is an effective way to determine which parts of your website are negatively affecting its ranking. This article will discuss the basics of performing an international audit SEO and walk you through the process with easy-to-follow steps.

International SEO and its challenges

International optimization and positioning is the process of improving your website so that it can rank higher in search results for keywords that are relevant to your business and products, even if those keywords are in a different language. The challenges of international SEO are numerous, but can be boiled down to a few key points: language barriers, cultural differences, and different levels of competition. But with a little bit of extra effort, you can make sure that your website is visible to the people who matter most to your business.

If you have a Wix website that you want to rank in Google search results internationally, there are a few things you can do to optimize your site for different countries. Every website, no matter if it’s a private blog, company website or online store, needs support. Here comes SEO for Wix.

Why is audit so important?

Any business with a website should want to ensure their site is as visible as possible to potential customers. However, international businesses have an extra layer of complexity when it comes to online visibility strategy. In order to optimize your website for global search engines, you need to perform an audit. This will help you identify any areas where your site needs improvement so you can make the necessary changes. In truth, an audit will not solve your problems, but it will help to identify them, name them, and develop a corrective model.

Tips and tricks

Country targeting

When expanding your website internationally, it is important to select the countries you want to target. This can be done by looking at your website’s analytics and seeing which countries generate the most traffic. Once you have selected your target countries, you will need to perform an audit for each one. 

Geo targeting

If you want to optimize your website for a specific country or region, you need to do a bit of research first. You’ll need to find out what keywords are being used in that country or region, and then you can start tailoring your content and website design to better appeal to your target audience. Additionally, you’ll need to make sure that your website is properly configured. This includes setting the correct language and region codes, as well as ensuring that your server is located in the right country.

Keywords: international and local ones

To get started, you’ll need to research international and local keywords that potential customers might use to find your business. Once you have a list of keywords, you can begin auditing your website to see how well it is optimized for search engines. Your audit should include analyzing on-page content such as titles, meta descriptions, images, videos and captions as well as off-page factors such as social media profiles. You may also want to review the technical aspects of your site’s page loading speed and mobile responsiveness.

It’s important to keep in mind that SEO strategies are constantly changing so make sure you stay up-to-date with best practices.

Content

Take a look at the site’s content. Is it relevant and useful for international audiences? If not, consider adding or changing some of the content to better appeal to these users. Addressing their needs will improve your ranking in search engines. Be original, choose your own niche. You want to avoid duplicating other sites that are more popular than you because they’re going to have more links pointing back to them. You also want to avoid trying to do too many things with your website because then it’ll be hard for people to find what they’re looking for when they land on your site.

Mobile performance

Users all around the world are using mobile devices more and more to access the internet. This means that your website needs to be optimized for mobile devices, or you risk losing potential customers. A good way to test how well your site is performing on a smartphone is by visiting it with one yourself. You can also use Google’s Mobile-Friendly Test Tool, which checks your site against Google’s criteria for a good mobile user experience.

Wrapping up

If you’re running a website on Wix, it’s important to make sure you’re doing everything you can to optimize it for search engines. That includes performing an international audit. Luckily, this process is relatively simple and only requires a few steps. This will help you identify any areas where your website needs improvement in order to rank higher in search engine results pages in other countries.

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